We Help Turn Managers into Coaches.

A 3-month certification program to help managers recruit, train, and retain top talent.

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Become a ‘Certified Manager’ for the following industries:

How Great Coaches Inspire Their Team to Achieve Success


I don’t know about you, but I’ve never heard a player say, “I’ll run through the wall for my manager.” But you hear them say this all the time about their coach.


Great coaches know how to pull the potential out of their team, and lead them toward a dominant focus. That’s because they have clearly defined their championship. They use an intense but positive drive to be the best.


In today’s complex culture, never has it been more important to coach the “whole” person. It’s not just about “working harder” but meeting players “where they are” to show you

Are you ready to lead your team to its championship this season?​

Come Join the Coaches Movement!

Great coaches do 3-things for us...

Dr. Bruce Lund has one very basic belief in life.
Trained people always outperform untrained people.

That’s because of his competitive experiences as...

In Just 3-Months We'll Help Turn Your Managers into Coaches.

What to Expect?

Managers will be...

Recruiters will be...

The Program


Program Kickoff / Orientation

Everybody Needs a Coach

Month 1 = Train & Develop

Week 1 – Player Development
Week 2 – Player Accountability
Week 3 – Player Motivation
Week 4 – Performance Reviews

Month 2 = Retain & Lead

Week 5 – High Trust Culture
Week 6 – Effective Team Meetings
Week 7 – Crucial Conversations
Week 8 – Maximizing Talent

Month 3 = Recruit & Attract

Week 9 – Talent Evaluation
Week 10 – Master Your Pitch
Week 11 – Follow-up to Close
Week 12 – Recruiter of Influence


Program Kickoff / Orientation

60-min weekly LIVE w/ Dr. Bruce

Systematic Coaching

Individuals: Groups start quarterly
Teams: Custom start dates

What’s Included?


Train the Trainer

Lead future 90-Day Sales Coaching
Bootcamp breakouts with your team

Pricing & Agreement​

For Individuals


For Teams: Contact Sales

Meet Dr. Bruce Lund

The Next-Generation Coach for Solopreneurs and Managers

Dr. Bruce Lund has a deep methodology for turning salespeople into solopreneurs, and turning managers into coaches. He combines a Ph.D. in Human Performance with proven results coaching thousands of managers and salespeople over the past decade.

Dr. Bruce has several published articles in scholarly journals. His dissertation is one of the largest studies on the leadership of collegiate studentathletes, and how to handle the leadership succession crisis in corporate America.

Dr. Bruce takes great pride in his “heart-of-a-teacher” approach to training. His intense but fun & positive style has quickly dubbed him the “next-generation coach.” He’s spoken on some of the largest stages in the world including the Los Angeles Convention Center and NYC Marriott Marquis; in front of the most-respected associations including Million-Dollar Roundtable (MDRT) with over 65,000 members worldwide.

Bruce’s mission is to build 90-Day Sales Manager into the #1 online resource for solopreneurs and managers in the services industry. He’s doing this through a world-class community and training platform.


Dr. Bruce Lund is a keynote speaker who has, for over a decade, trained thousands of salespeople and managers on the proven concepts found in his critically-acclaimed 90-Day Sales coaching program.

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